1)	Sex is a good element in life, an invaluable part of an individual's and couple's long-term comfort, confidence, intimacy, pleasure, and eroticism. Eroticism is an intentional feature and the responsibility of each partner.
 2)	Relationship and sexual satisfaction are the ultimate developmental focus and are essentially intertwined. The couple is an “intimate team” and together promote a vibrant balance of emotional intimacy and eroticism.
 3)	Accurate, realistic, age appropriate physiological, psychological, relationship and sexual expectations are essential for sexual satisfaction.
 4)	Good physical health and healthy behavioral habits are vital for sexual health. Each individual values, respects and affirms his/her partner's sexual body.
 5)	Relaxation is the foundation for pleasure and function.
 6)	Pleasure is as important as function.
 7)	Valuing variable, flexible sexual experiences (the 85% approach) and abandoning the “need” for perfect performance inoculates the couple against sexual dysfunction by reducing performance pressure, fears of failure, and rejection.
 8)	Five basic purposes for sex (pleasure, intimacy, stress reduction, self-esteem,  reproduction) are integrated into the couple's sexual relationship. Sex for only one purpose for extended periods of time undermines flexibility and creates risk for sexual dysfunction and stress.
 9)	Integrate and flexibly use the three basic sexual arousal styles (sensual self-entrancement, partner interaction, and role enactment).
 10) Partner gender differences and preferences are respectfully values and similarities mutually accepted. Partners cooperate as an intimate team for relationship and sexual pleasure and satisfaction.
 11) Sex is integrated into real life, and real life is integrated into sex. Partners ensure a “regular” frequency of sex. Sexuality is developing, growing, and evolving throughout one's life to create a unique sexual style. Regularity ensures an emotional “intimacy blender.”
 12) Sexuality is personalized; Sex can be playful, spiritual, special.

(Metz & McCarthy, 2012)